Why Mangoes Aren't as Popular in the US as Other Tropical Fruits
The popularity of certain tropical fruits in the United States is often a topic of curious discussion. Despite the delicious taste and health benefits, mangoes seem to lag behind other popular varieties like bananas. In this article, we explore the reasons behind this phenomenon and delve into factors such as convenience, expense, and marketing.
The Shipment Challenge
The mangoes that are best for eating do not ship as well as other tropical fruits. When mangoes arrive in the US, they are often harder with firmer skin, which makes them less appealing to US consumers. Unlike bananas, any bruising during transportation can compromise the quality. The hardness and firmer skin of the mangoes mean that they are not as soft and tender when they reach the consumer’s hands, thus making them less attractive for immediate consumption.
Convenience Matters
A ripe mango is absolutely delicious but nowhere close as convenient to eat as a banana. Imagine the difference between peeling a banana, which takes less than 20 seconds, and peeling a mango. The process of cutting into a mango involves a knife to shuck and pit it, which is by no means as simple as slicing an apple or an orange. This added complexity is a significant inconvenience for many consumers, especially those who value quick and easy food options. After handling a few mangoes, most people just don't want to go through this process repeatedly, especially given that many are still learning the skill.
Market Factors and Shelf Life
Expense and limited shelf life further impede the popularity of mangoes. The cost of mangoes is also a factor. While a banana is a widely available and relatively inexpensive fruit, mangoes can be more expensive, especially if they are of higher quality. This makes mangoes a less frequent option in daily mealtimes. Additionally, mangoes are more prone to spoilage compared to apples and oranges. This shorter shelf life makes them less convenient for busy consumers who prefer fruits that can be stored for some time without going bad.
Marketing and Corporate Dominance
Marketing and market dynamics by dominant corporations have also played a significant role in the popularity of bananas over mangoes. Large corporations that control significant portions of the fruit market use their power to promote bananas and other easily marketable fruits. They often have the resources to invest in extensive advertising campaigns and supply chains that ensure bananas are consistently available and presented in a positive light. This has contributed to the perception that bananas are more convenient and reliable options for consumers.
Variety and Accessibility
The varieties of mango you get in India and America differ. The best ones, like Alphonso, are not even available to the common consumer. While Alphonso mangoes are considered the best and are loved by many, they are still not widely available in the US. Furthermore, many popular mango varieties, such as the Alphonso, are considered exotic and are typically more expensive. In contrast, bananas are a common sight in households and supermarkets, making them a go-to choice for many.
Another factor is that mangoes are not as widely available throughout the year. Bananas are available consistently throughout the year, making them a reliable and convenient option for consumers. Mangoes, on the other hand, are seasonally available, particularly during the summer months. This can be a deciding factor for those who want a fruit that is always available.
Conclusion
While mangoes are a delicious and healthy fruit, their less convenient consumption process, higher costs, and limited availability compared to bananas contribute to their lesser popularity in the US. Understanding these factors can help in appreciating the complexity behind the consumption patterns of tropical fruits. Whether you are a fan of mangoes or bananas, both fruits have their unique charms and benefits, and the choice often boils down to personal preference and convenience.