Why Do Legendary Food Icons of Color Get Cancelled?

The cancel culture has led to the removal of several iconic food characters that have long been embedded in American culture. Aunt Jemima, Uncle Ben, Chiquita, and many others have become the subject of controversy, while others like KFC Colonel Sanders, Burger King, and Quaker Oats have largely remained untouched. This article explores why these characters of color face more scrutiny compared to their white counterparts and the underlying reasons behind the cancellations.

Understanding the Controversial Characters

Legends like Aunt Jemima and Uncle Ben are often criticized for the stereotypes they represent. Aunt Jemima, for instance, was initially depicted as a housemaid, embodying traditional domestic roles. Uncle Ben, the face of Uncle Ben's Rice, was infamously linked to racist imagery, particularly the image of a happy, contented black male wiping his hands with a towel, despite having no real connection to the brand.

Chiquita: A Deeper Root of Controversy

The Chiquita Banana character, featuring a dark-skinned female figure, has faced similar scrutiny. The image of an Indian on the Land O' Lakes label also highlights the problematic depictions of indigenous peoples. These characters, rooted in stereotypes and sometimes even real historical figures, are now seen as offensive and are removed to respect and promote inclusivity and diversity.

Real vs. Imaginary Figures

It is important to differentiate between real figures and fictionalized or appropriated ones. For instance, Famous Amos and Chef Boyardee are based on real historical individuals; hence, their cancellation does not gain the same level of controversy. However, figures like Uncle Ben and Aunt Jemima are often criticized for being appropriated and for perpetuating harmful stereotypes.

External Influences and Pressure

The cancellation of these iconic food icons is often influenced by external factors, particularly from organizations like the Black Lives Matter (BLM) movement. In the past, BLM has threatened boycotts if major companies did not take action to remove these controversial symbols. Companies tend to heed these calls due to the potential damage to their brands and bottom lines.

The Role of Time and Cultural Change

Cultural norms and societal perceptions are evolving, leading to a reevaluation of these longstanding icons. While some older generations might view these characters as harmless, younger and more aware populations often find these depictions offensive. Land O' Lakes, for instance, maintains its Indian-inspired label, but this image represents an older era when such depictions were more common and less scrutinized.

Controversy of Appropriation

The issue is not solely about skin color but also about the appropriation of cultural elements. Companies often use images from different cultures to appeal to a broader audience, sometimes without proper understanding or respect. This can lead to backlash and calls for change. Chiquita, for instance, has faced significant criticism for its use of Latin American imagery and for the character's image, which some see as inauthentic and offensive.

A Call for Change and Inclusivity

As society continues to become more aware of the impact of racial and cultural stereotypes, more and more companies are reevaluating their branding. The cancellations of these food icons are part of a larger movement towards creating a more inclusive and respectful society. It is not just about changing the images but also about addressing the deeper issues of representation and cultural appropriation.

Conclusion

The removal of these long-standing food icons of color reflects a broader societal shift towards valuing inclusivity and diversity. While some might see these changes as dramatic, they represent a necessary step towards creating a more positive and respectful brand of cultural representation. As cultural norms continue to evolve, it is crucial for companies to respond accordingly, ensuring that their branding reflects the diverse and inclusive nature of contemporary society.