Why Are We Being Pushed to Eat Fake Ultra-Processed Meat?

Imagine this—processed food is often vilified as being bad for us, but why are companies now pushing ultra-processed meat products? The answer lies in our own choices. We have the power to choose what we eat, and when we opt for these products, it is because we made that decision. Remember, every choice we make has consequences.

Processed Food: A Complex Issue

The statement "processed food is bad for us" is a simplification or a rule of thumb. It is true that not all processed food is unhealthy. For instance, pasteurized milk and whole-grain bread can be considered processed but are beneficial to our health. It's the specific kind of processing that's problematic, where inferior ingredients are used for the sake of cost savings.

Take orange juice for example. Pure, fresh orange juice can be a nutritious beverage. However, some companies opt for cheaper alternatives like high fructose corn syrup, flavorings, and artificial colors to simulate the taste and appearance of orange juice, but at a lower cost. Think brands like Sunny D or Tang. This is clearly an unhealthy form of processing. On the other hand, the pasteurization process for milk aims to preserve it without compromising its quality and safety.

Ultra-Processed Meat: A Market Trend

Ultra-processed meat is being marketed as a healthier option for those who wish to maintain a high-end, healthy diet. The ingredients used in these products, such as plant-based proteins, are often more expensive than traditional meat. However, there have been exceptions, such as "pink slime," which is a highly controversial product that has been euphemistically termed "lean finely textured beef." This product, while derived from beef, is contaminated with feces and often treated with harsh chemicals like bleach. Its processing cannot be considered good or healthy.

The Realities of Meat and Meat Substitutes

It's important to clarify that the meat we consume—be it from mammals, birds, fish, or crustaceans—comes from the muscles of these animals, possibly with some fat and other incidental contributions. Meat substitutes, when marketed as meat, are indeed meat. They may use plant-based proteins or other sources but are designed to mimic the taste, texture, and satisfaction of meat.

The promotion of ultra-processed meats can be driven by various factors, including economic interests, marketing strategies, and convenience. However, it is crucial to make informed choices about your diet and prioritize whole, minimally processed foods for better health. Moderation is key—every food, whether it is meat, alcohol, sweets, or anything else, is best enjoyed in moderation.

It's also worth noting that the list of unhealthy items is quite extensive and includes items like cigarettes, alcohol, vaping devices, fast food, fried foods, sweets, cakes, and even certain coffee drinks found in chains like Starbucks and Costa Coffee. The manufacturer's primary concern is profit, not our health.

Alternative Meat Substitutes

There are many alternatives to meat that you could easily incorporate into your diet. Options include portobello mushrooms, soy-based products, and jackfruit. These can be used in a wide range of recipes and are a pleasant occasional addition to a vegetarian or vegan diet. While processed meat substitutes can provide an easy meal solution for omnivores and meet dietary requirements, they are not essential for a balanced diet.

Another reason for the push towards meat substitutes is the influence of social and environmental factors. Many people from omnivorous backgrounds may find it challenging to cook a satisfying meal without meat. Manufactured meat substitutes can cater to a wide variety of dietary preferences and fit into the current "fashion" of being vegan. Moreover, these products can be produced cheaply while being sold at a high price point, ensuring maximum profit margins for manufacturers.

It's important to remember that not every "meat substitute" is "fake" meat. Products like veggie burgers, spicy bean burgers, and cauliflower steaks can be used as meat alternatives but do not necessarily have to be mass-produced; many of them can be made at home.

Ultimately, the best way to ensure a healthy diet is to learn to cook, enjoy a variety of vegetables, and be mindful of your purchases. By doing so, you can save money and make informed choices about what you consume.