Who Owns Late July Snacks: A Comprehensive Overview
Who Owns Late July Snacks?: This article provides a detailed exploration of the ownership history and current status of Late July Snacks, including its acquisition by Campbell Soup Company and its earlier connection with Snyder’s-Lance. This information is crucial for marketers, consumers, and investors looking to understand market dynamics and brand relationships.
The Foundation of Late July Snacks
Early Beginnings
Late July Snacks was established in 2003 by a father-daughter duo, Nicole Bernard Dawes and Steve Bernard. This family-owned and operated business focuses on producing organic and non-GMO tortilla chips and various snack products. The company quickly gained recognition for its commitment to organic and health-conscious values, which resonated with a growing market segment.
The Move to Snyder’s-Lance Acquisition
Snyder’s-Lance Acquisition: In 2014, Snyder’s-Lance bolstered its stake in Late July Snacks, acquiring an 80% ownership interest. This strategic move aligned well with their expanding portfolio of snack brands. However, this acquisition was part of a larger corporate restructuring that would eventually transition control from Snyder’s-Lance to Campbell Soup Company.
Transition to Campbell Soup Company
Campbell Soup Company Acquisition: Campbell Soup Company acquired Late July Snacks in 2015 as part of its strategic expansion plans. Campbell’s acquisition was part of a broader effort to diversify its product portfolio. The inclusion of Late July aligns with Campbell’s mission to offer healthier snack options to its consumers. In 2018, the acquisition was further solidified, making Late July a subsidiary of Campbell Soup Company.
Current Ownership Status
Current Ownership: As of now, Late July Snacks is a subsidiary of Campbell Soup Company. This strategic move leverages Campbell’s extensive distribution network and marketing expertise to further expand the reach and brand recognition of Late July Snacks. The combination of these two brands has created a powerhouse in the snack food industry, focusing on organic and non-GMO products.
Significance for the Snack Industry
Market Dynamics
The ownership and transition of Late July Snacks highlight several key trends in the snack food industry. First, there is a growing emphasis on organic and health-conscious products. Second, strategic acquisitions by large corporate players are becoming more common as companies seek to expand their product lines and market reach. Lastly, the combination of these two powerful brands underscores the importance of leveraging market expertise and resources for mutual growth.
Conclusion
Understanding the ownership and evolution of Late July Snacks is crucial for anyone interested in the snack food industry. From its foundation by a father-daughter team to its current status as a subsidiary of Campbell Soup Company, the journey of Late July Snacks reflects larger industry trends and the strategic importance of organic and health-focused products. As these companies continue to innovate and expand, their efforts will likely shape the future of the snack food industry.