The Story Behind Doritos Locos Tacos: From Vision to Reality
When Doritos and Taco Bell combined to create the iconic Doritos Locos Tacos, no one imagined the enormous success it would bring. However, the path to popularity was a long and winding road, starting with an enthusiastic idea from a man who believed in the perfect fusion of flavors.
The Visionary Behind the Idea
Contrary to popular belief, the concept of Doritos Locos Tacos did not originate with either Taco Bell or Doritos themselves. It was an idea born in California by an individual passionate about both brands. In 2009, this visionary approached both companies with a bold suggestion that would revolutionize the snack food industry.
He proposed a new type of taco - a taco filled with the iconic Doritos flavoured corn chips. The combination of crunchy tortilla and salty Doritos promised to be a culinary delight. However, both companies initially turned down his proposal, seeing it as too risky for their respective brands.
A Groundswell of Support
Not one to be deterred, the visionary didn't give up. Instead, he launched a Facebook campaign to garner public support for his idea. The campaign was a smashing success, rallying thousands of fans who believed in the potential of the Doritos Locos Tacos.
Despite the overwhelming support from the public, the idea still faced resistance from the corporate level of both Taco Bell and Frito-Lay. It was at this point that the visionary realized the extent of his passion for the idea was unparalleled.
The Tragic End and Unexpected Success
The visionary's relentless pursuit of his idea didn't stop with Facebook; he continued to present the proposal to various food and beverage conferences. Tragically, in December 2013, he passed away at the young age of 41, leaving behind a legacy of a passionate dream.
Four years after the visionary's death, Frito-Lay decided to take a chance and incorporate his idea into the Doritos brand. The result, the Doritos Locos Tacos, became an instant sensation. It quickly rose to become one of the best-selling products in the snack food industry, earning over $1 billion in sales in just its first six months.
A Popularity that Outlasted the Visionary
The success of the Doritos Locos Tacos is a testament to the power of innovation and persistence. Although the vision behind the idea was initially rejected, it eventually flourished, even after the visionary no longer had a voice to advocate for it.
Today, the Doritos Locos Tacos remain a hit among consumers, with their unique flavor profile and knack for exciting taste buds. The question of who originated the idea may not have a definitive answer, as the combination of flavors was born in a passionate individual's mind and brought to life through the efforts and support of the public.
A Lesson in Perseverance and Consumer Approval
The story of the Doritos Locos Tacos serves as a powerful reminder of the importance of listening to consumer feedback and not being afraid to explore new ideas. Additionally, it highlights the impact that a single individual can have when they are deeply passionate about their vision.
Though the names of the original visionary remain unknown to many, his efforts have left an enduring mark on the food industry. As consumers continue to seek out innovative and exciting flavor combinations, the Doritos Locos Tacos remain a testament to the power of combining seemingly disparate tastes into a delectable meal.
Conclusion
The creation of Doritos Locos Tacos is a fascinating tale that underscores the power of passion and perseverance. From a napkin idea pitched in 2009 to an idea supported by a Facebook campaign to the final realization of a beloved snack, the story of Doritos Locos Tacos is one that continues to inspire and captivate.