The Reality Behind the Hyperbolic Beauty of Food Commercials
The hyperbolic beauty of food in commercials often leaves consumers longing for the same look on their plates. However, what they receive in reality is often a stark contrast. This article delves into the world of food photography and the skilled professionals behind it, known as food stylists.
Why Do Commercials Show Such Stunning Food?
When we watch commercials, the food on display is not just appetizing; it is almost too perfect to eat. Steaks appear bone-dry yet incredibly juicy, buns are always perfectly proportioned and steaming, and desserts are an almost three-dimensional work of art. The food in commercials is the result of incredible food styling and correction, making itappear beyond good. Just as in movies, where everything is designed to impress, food ads focus on their presentation to entice viewers to spend their money. After all, the saying goes, "you buy it with your eyes."
The Role of Food Stylists and Their Tricks
Food stylists are professional photographers, chefs, and artists whose mission is to make the food look as delicious as possible. They have a plethora of tricks up their sleeves, from using food-safe glues and dyes to carefully positioning and repositioning ingredients. Some of these techniques are so advanced that watching them on YouTube can be a fascinating experience. These stylists use digital editing tools to further enhance the final image, ensuring that every pixel tells the desired story.
Is There Trust in Food Advertisements?
Despite the visually appealing nature of food in commercials, what happens when you purchase the same product? Often, the reality is far from the idealized image. For instance, the burger with a perfectly straight bun and well-groomed toppings may arrive at your table with a lopsided bun that looks more like it’s been squished. The same phenomenon is observed in larger dishes like steaks and seafood, which look impeccable in advertisements but are often mushy or less appetizing in reality.
The Utility Value Over Cosmetic Value
It is crucial to focus on the utility value of the product rather than its cosmetic value. When evaluating a product from a commercial, consider its functionality. Authentic feedback and reviews can help clarify the difference. If a product does not live up to its promise, it’s important to return it, especially when a money-back guarantee is offered. Dining in a restaurant that serves the same dish advertised can be a test. If the food served is not as stunning as its advertisement, it might be worth investigating the use of food stylist tricks.
Conclusion
The perfection in food commercials is a testament to the art of food photography and the expertise of food stylists. While these techniques can often misrepresent the actual quality of the food, it is essential to scrutinize and trust your own senses.
Consumers should always be wary of relying solely on the visual appeal of food in commercials and instead focus on the practical aspects of the product. By doing so, we can make more informed decisions and ensure a better experience with the products we purchase.