The Origins of Dairy Queen Blizzards: When Were Oreo Blizzards First Introduced?

Dairy Queen has a rich history of introducing delicious flavors that have become beloved by millions. However, many fans are often surprised to learn that the Oreo Blizzard was not the first original Blizzard flavor at the iconic brand. To fully understand the journey of Dairy Queen's iconic dessert, let's dive into the history of their original Blizzards.

The Early Days of Dairy Queen Blizzards

When Dairy Queen began introducing Blizzards in 1985, these treats were initially nothing like the milkshakes we know today. The original Blizzards were best described as thick milkshakes, featuring flavors that were typical of the time. This was a game-changer for Dairy Queen, as it offered customers a unique and creamy option that combined the rich texture of a milkshake with the flavor profile of a frozen treat.

The First Commercially Available Blizzard Flavors

In 1985, Dairy Queen introduced a limited selection of three Blizzards, setting the stage for the beloved dessert that would follow. These early flavors were not just any average milkshakes; they were fresh and exciting, capturing the imagination of customers.

Heath Bar Blizzard

The Heath Bar Blizzard was one of the original flavors. This flavor featured the rich, nutty taste of the Heath bar combined with a creamy, frosted texture. It quickly became a fan favorite, appreciated for its unique taste and dense consistency. The Heath Bar Blizzard provided a taste of the classic, making it an immediate hit with customers who craved something different from their usual dessert options.

Butterfinger Blizzard

Another original flavor introduced in 1985 was the Butterfinger Blizzard. This Blizzard offered a delectable balance of crunchy Butterfinger pieces and a smooth, creamy base. The combination of the Butterfinger's distinctive flavor with the frosted goodness created a dessert experience that was both indulgent and satisfying. Fans of the Butterfinger bar were thrilled to see this beloved candy transformed into a Blizzard.

Cookies Blizzard

The third original flavor, initially referred to in their first commercial as “cookies,” was indeed the Oreo Blizzard. However, it's important to note that when it first hit the shelves, it was simply referred to as the “Cookies” Blizzard. The Oreo sandwich was the base for this frosting, with crushed Oreos added for texture. This flavor was a significant departure from the norm and quickly became one of the most popular Blizzards among customers. The combination of the soft, chocolatey cookies with the creamy texture created a dessert that was loved by many.

The Oreo Blizzard: A Favorite from the Start

While the Oreo Blizzard was part of the initial set of flavors introduced in 1985, it was not the only one to capture the hearts of customers. Over time, the Oreo Blizzard would go on to become one of the most beloved and requested flavors. Its distinctive taste and texture made it stand out, and its popularity continued to grow even as new flavors were introduced.

Early Sales Figures

When the first set of Blizzards hit the market in 1985, it was a pivotal moment for Dairy Queen. That year alone, the company sold approximately 175 million Blizzards in its stores. This impressive figure speaks volumes about the success and appeal of the new dessert. The early numbers suggest that customers were not only interested but were actively seeking out these new treats, making it clear that the Blizzards had captured the attention and taste buds of a wide range of customers.

Conclusion

While the Oreo Blizzard has become synonymous with the Blizzards offered by Dairy Queen, it wasn't the first original Blizzard flavor to hit the market. The company's 1985 introduction of the Heath Bar, Butterfinger, and Cookies (Oreo) Blizzards laid the foundation for the brand's incredible success. Understanding this history not only provides insight into the evolution of Dairy Queen but also highlights the enduring appeal of these frozen treats.

For those who are fans of these iconic desserts, whether the original Heath, Butterfinger, or the beloved Oreo, there is a rich and tasty history to explore. So the next time you enjoy an Oreo Blizzard at Dairy Queen, take a moment to appreciate the journey that brought this delicious dessert to your fingertips.