The Evolution of MM's: From a Patent to a Popular Confection
Mars MM's, the beloved confection beloved by generations, has gone through a fascinating journey from its humble beginnings to its status as a global snack icon. Let's explore the origins of MM's and how they came to be the candy sensation they are today.
The Early Days and the Patent
The story of MM's begins with a patent and the collaboration between two prominent figures in the confectionery world: Forrest E. Mars Sr. and Bruce Murrie. The early history of MM's meat kitchen is a testament to the innovation and strategic partnership that was essential to its success.
MM's were originally called “DM” (formerly referred to as a bag of MMs is commonly) before the candies received their iconic name. The name "MM" is a contraction derived from the company name "Mars and Murrie" which acted as the joint venture for the production of the candy.
The Production of the Iconic Confection
Before MM's were known as a popular confection, they were produced by a new company formed by a league of giants in the confectionery industry: Mars and Murrie. This partnership was pivotal in the creation of the beloved chocolate candies we know today. Under the Mars Murrie brand, the company began producing the first batches of coated chocolate candies that would become MMs.
The partnership between Mars and Murrie was established to bring together the patent (which Mars had) and the chocolate (which Murrie had). This collaboration allowed both companies to work together and innovate, ultimately resulting in the introduction of a product that captured the hearts of consumers.
The Company Behind the Confection
The name "MM" is short for "Mars and Murrie," which refers to the company formed under this partnership. The initial name, "MM," was inspired by its creators, Forrest E. Mars Sr. (the first M) and Bruce Murrie (the second M). Forrest Mars Sr. was the founder of the company, while Bruce Murrie owned a 20% share. This reflects the initial business relationship and the contribution of both partners to what would become a globally recognized brand.
From Patent to Popularity
The journey of MMs from their early patent days to their current status as a global confection is a remarkable story of innovation, partnership, and customer satisfaction. The origins of MMs can be traced back to the collaboration between Mars and Murrie, both of whom brought their unique talents and resources to the table. This collaboration not only ensured the success of the new product but also set the stage for the growth and expansion of the confectionery industry as a whole.
Conclusion
MMs have evolved from a simple patent into a beloved confection enjoyed by millions worldwide. The partnership between Forrest E. Mars Sr. and Bruce Murrie laid the foundation for the creation of this iconic candy, and their legacy is celebrated in the history of candy and confectionery.
Keywords: MM's, candy history, patent history