The Mystery Behind Michelin Stars: How Restaurants Can Earn Prestigious Recognition Without Directly Pursuing Them
It often seems like earning a Michelin star is a pursuit reserved for seasoned chefs and restaurateurs with a keen focus on reputation and visibility. However, becoming a Michelin-starred restaurant can be a surprise, and it can happen without actively seeking it out. This article explores the secrets behind Michelin stars, how they are awarded, and the possible reasons why some restaurants earn them without direct pursuit.
The Reason for Not Pursuing Michelin Stars
It is widely accepted that a Michelin star cannot be pursued in the traditional sense. Michelin inspectors conduct anonymous visits to restaurants, evaluating their food, technical skill, and consistency based on various criteria. These inspectors are highly trained and provide a thorough assessment of the restaurant without any prior knowledge. If a restaurant meets or exceeds these high standards, it can earn a star. Therefore, actively pursuing a Michelin star isn’t as straightforward as it might seem. The chance of a restaurant being recognized can be as much a matter of luck as it is a measure of quality.
Insider Insights into Michelin's Selection Process
While the process of earning a Michelin star remains a mystery, there are fortunately some insider insights into how these prestigious awards are given. According to industry sources, Michelin tends to be approached by someone. For example, one restaurant in Malaysia received a Michelin Plate by sending Michelin a menu and a letter. The inspectors came anonymously, judged the place, and the restaurant was included in the guide. Other venues have been tipped off by PR professionals, kind guests, or speculation about new openings. Many guides welcome nudges to ensure they are covering the best establishments.
It's important to note that professional guides are not funded by direct applications, but rather by the inspectors themselves. This focus on hits over misses ensures that the reviews are unbiased and comprehensive. Some restaurateurs even seek advice from individuals or through networking to be included in the guide. The secret lies in standing out and providing an exceptional dining experience that impresses the inspectors.
Case Study: Unintentional Michelin Star Success
The story of the cheapest Michelin-starred restaurant in the world, Liao Fan Hong Kong Soya Sauce Chicken Rice Noodles, in Singapore, is an intriguing example of how a restaurant can earn a Michelin star without actively pursuing it. Owner Jeff Wong never knew he was in the Michelin guide until the day before its 2017 publication. This low-budget establishment, costing around 3 USD for a full meal, was recognized for its exceptional culinary quality, despite its unconventional pricing and seemingly low standards.
Another example involves a restaurant in Kuala Lumpur, Malaysia. Despite the absence of any Michelin-starred restaurants in the city, a local establishment managed to earn recognition without any pursuit. The surprise inspection and positive reception from the Michelin inspectors led to the restaurant's inclusion, showcasing the unpredictability of the selection process.
The Scrutiny That Comes with Being a Michelin Starred Restaurant
Once a restaurant earns a Michelin star, it becomes subject to constant scrutiny. Institutions like Michelin are known for their rigorous inspections and follow-ups. Annual re-evaluations ensure that the recognized establishments continue to meet the high standards set by the inspectors. This continuous scrutiny can be both a challenge and an opportunity for the restaurant.
There are instances where restaurants have lost their Michelin stars. For example, some top gastronomes have faced the reality of losing their stars, leading to emotional responses such as chef Gordon Ramsay crying when his New York restaurant lost its two stars. Some chefs have even gone as far as suicide when their restaurants did not live up to the expectations of the Michelin inspectors. This underscores the importance of maintaining consistency and quality in the culinary arts.
In conclusion, earning a Michelin star is a significant achievement that can happen despite not directly pursuing it. The anonymous inspections and rigorous evaluations ensure that only the best establishments are recognized. While the process is unpredictable, the key to success lies in offering an unparalleled dining experience that impresses the inspectors.