Pricing and Promoting Your Art: Tips for New and Aspiring Artists

Every artist travels a unique journey, and one of the most important steps in that journey is finding the right price point for their art. This is especially true for new artists, like J Francisco, who are eager to sell their original artwork. Today, I will share some insights on pricing and promoting art, drawing from the advice given by Kathleen and my own experience in the art world.

Pricing Artwork

The price of an artwork is a delicate balance between the value you place on your creation and the market demand for art similar to yours. For instance, J Francisco asked, 'Would like to know what a good price point for them would be. These are originals about 36 in by 24 in drawn in ink.'

When considering the value of your art, several factors come into play:

Style and Technique: Ink drawings, while beautiful, are generally perceived as less valuable than works on canvas or in mixed media. This is because they are more readily reproducible and may be seen as more illustrative than artistic. Subject Matter: The subject matter and style of your artwork can influence its perceived value. More abstract or impressionistic pieces are often more expensive than highly realistic or illustrative works. Paper and Medium: The quality of the paper and the medium used can significantly affect the price. High-quality materials generally command higher prices. Time and Effort: The time and effort invested in creating an artwork are crucial but must be considered in the context of the broader market for similar pieces.

Research and Market Analysis

To set a reasonable price for your artwork, research the market. Look at similar pieces by other artists and compare prices. Use this information to establish a benchmark for your pricing. Remember, the perceived value is not just a reflection of the time spent on a piece but also the demand for your specific style and subject matter.

Practical Steps for Promoting Your Art

Create a Website

Having a website is essential for promoting your art. It serves as a portfolio and a marketplace. Consider platforms like DeviantArt, which can be used for free. On these sites, you can showcase your work, get feedback, and sell your art and reproductions. Here is a specific shop link on DeviantArt:

Wall Art at DeviantArt

Social Media

Utilize social media platforms to reach a wider audience. Platforms like Instagram, LinkedIn, and Facebook can help you build a following and connect with potential buyers. Share behind-the-scenes content, artist statements, and curate your best work to showcase your style and technique.

Networking and Exhibitions

Engage with the art community through networking events, exhibitions, and local art fairs. Attend art markets and trade shows to meet potential buyers and collectors. Collaboration with galleries and other artists can also help you gain visibility and credibility.

Gradual Price Increases

As you start to sell, you may gradually increase your prices based on supply and demand, as well as critical acclaim, gallery representation, and museum collections. However, it's important to increase prices prudently and slowly to avoid compromising your market. If prices are increased too quickly, it can lead to a perception that your work is overpriced, which can negatively impact sales.

Conclusion

Establishment of appropriate prices and promotion of your art is a journey that requires patience, research, and market awareness. Keep refining your art and continue learning about pricing through research, feedback, and networking. With time and dedication, you can build a successful career and gain the recognition your art deserves.