Pesto: Homemade vs Store-Bought - A Study in Authenticity

Pesto is a beloved Italian condiment, known for its vibrant flavors and versatile uses. However, the choice between homemade and store-bought pesto can be a contentious one, especially when it comes to the mass-produced variety. In this article, we delve into the nuances of both options and explore why homemade pesto might be the better choice in many respects.

The Downward Leveling of Store-Bought Pesto

Barilla pesto is a textbook example of downward leveling. This industrial product is designed to please as many people as possible by making it as neutral as possible, aiming to be universally acceptable. While this approach might appeal to those who are not confident in their culinary skills, it often falls short in terms of flavor and authenticity.

My concern lies with the increasing normalization of this industrial pesto. In my opinion, Barilla pesto serves as a pretty good imitation of homemade pesto, but it lacks the genuine soul and depth of a fresh, homemade batch. If you don't have the ingredients, you won't have your authentic pesto experience.

Creating Your Own Pesto - Easy and Delicious

If you're up for a homemade experience, the process is surprisingly simple and quick. Here's a straightforward recipe for making your own pesto:

Ingredients

100g basil 100g virgin olive oil 100g grated parmesan, freshly grated 50g pine nuts (roasted or plain) 3 average garlic cloves (or to taste) 1 teaspoon salt

Preparation

You'll need a food processor or blender for this recipe. Here are the steps:

Place all the ingredients into the food processor. Blend until the ingredients are well combined and smooth. The pesto will keep for at least two weeks in the refrigerator. For longer storage, you can add a little more salt to help preserve it.

Remember, the more salt you add, the longer the pesto will keep. However, be careful not to overdo it, as too much salt can overpower the other flavors.

Making the Choice: Homemade vs Store-Bought

While Barilla pesto is acceptable for convenience, there's a world of difference between store-bought and homemade pesto. If you ask an Italian, they will likely prefer the fresh, homemade variety. The homemade version captures the genuine essence of the dish, providing a more complex and satisfying eating experience.

Despite the convenience of store-bought pesto, it simply cannot compete with the authentic flavors and freshness of homemade pesto. The latter reflects the true essence of Italian cuisine, providing a richer and more vibrant taste that can elevate your dishes in countless ways.

For those who prioritize authenticity and flavor, homemade pesto is the clear choice. But for those in a hurry or without the necessary ingredients, a store-bought option like Barilla can be a decent substitute, albeit not the best.