Non-Food Consumer Product Trends to Watch in 2022

The consumer landscape is constantly evolving, and with the advent of new technologies, changing consumer preferences, and ongoing economic conditions, it's important to stay updated on emerging trends. Numerous non-food consumer products are expected to gain traction in 2022, driven by various factors such as the younger generation's embrace of new technologies, the rise of alternative medicine, and the impact of inflation on consumer spending habits.

Electronics and Young Consumers

The rise of electronics and the younger generation is already shaping the future of non-food consumer products. Beyond mere trends, several tech-centric companies and social media platforms are increasingly censoring or removing content that is perceived as negative or inauthentic. This trend extends to avatars and other digital personas, which are subject to stricter scrutiny. Censorship policies are evolving, and posts that aren't reviewed or moderated by human elements can take a long time to be made public.

Focus on Value and Discounted Goods

Given the high inflation rates, consumers are likely to prioritize value-oriented and discounted goods. Expect a significant shift towards own-brand products that offer competitive pricing without compromising on quality. Traditional luxury brands are facing pressure to offer more affordable alternatives, while up-and-coming brands are capitalizing on the value-conscious consumer base.

Alternative Medicine and Supplements

Alternative medicine and supplements, particularly CBD products, are set to continue growing in popularity. The demand for natural and organic health solutions is increasing as consumers seek alternative ways to manage their health and well-being. CBD, along with other supplements, is gaining recognition for its potential benefits in areas such as pain management, stress reduction, and general wellness.

Fashion and Necessity

While fashion trends are cyclical, the return of grunge is expected to be particularly noteworthy in 2022. This trend echoes the 1990s era of clothing, which was characterized by a blend of punk and streetwear influences. However, the return is more subdued and practical, driven by necessity rather than choice. Consumers are opting for practical and versatile garments that can fit into their daily lives, reflecting a blend of style and functionality.

Marketing Strategies and Gap Analysis

For businesses and marketers, this is an excellent opportunity to conduct thorough market research and identify gaps in the current product offerings. Collaborative efforts, such as group projects in marketing courses, can be highly beneficial for generating fresh insights and strategies. Some key actions include:

Conducting interview surveys with potential consumers to understand their needs and preferences. Performing content analysis of useful magazines, social network sources, and other relevant information. Using tools like PrefMap to analyze consumer feedback and survey data.

By staying attuned to the evolving landscape and regularly engaging with consumers, businesses can better position themselves to meet the changing demands of the market.

Overall, 2022 is shaping up to be a vibrant year for non-food consumer products, driven by a confluence of technological advancements, health-oriented consumer behaviors, and the lasting impact of economic conditions. Companies that adapt to these trends and remain agile will be well-positioned for success in the coming year.