Kevin Keegans 1977 Crisps Packet: A Time Capsule Washes Ashore in Cornwall

Kevin Keegan's 1977 Crisps Packet: A Time Capsule Washes Ashore in Cornwall

Imagine the surprise of beachgoers when they found a piece of memorabilia from over 40 years ago washed up on a Cornish beach in 2023: a vintage Smiths crisps packet featuring a young Kevin Keegan, then a promising footballer.

Unfolding the Story: A Historical Find

The discovery on a Cornish beach brought back memories of a time when Kevin Keegan was just starting his professional football career. Young and hopeful, he had been featured on a crisp packet, promoting the popular snack brand. The crisp packet, dated back to 1977, would have then been a common sight in kitchens and snack cabinets as teenagers and young adults enjoyed the crisp, but now it has become a rare piece of local history.

Kevin Keegan's Early Career and Promotional Memorabilia

Kevin Keegan, now a well-known and respected figure in football, had played his way from being a young player for Leeds United, to becoming a prolific scorer and manager. His journey began in the early 1970s, when a crisp packet featuring him had been part of his early career marketing and promotion.

Kevin Keegan could never have imagined that a packet of Smiths crisps from such a significant time in his life would be found on a Cornish beach in 2023.
Source: Research and Interviews by BBC Sport, 2023

The Media Hype and Public Interest

The seemingly innocuous discovery caught the attention of media outlets, drawing the public’s interest and sparking discussions on social media. People were curious about the significance of the crisp packet and how it had been preserved for so long. Speculation ranged from it being the last of its kind to being a relic from Keegan’s own childhood.

The crisp packet, which typically has a short shelf-life, serves as a metaphor for how quickly life moves on and how chance events can turn into historical artifacts.

The Discovery: Recovery and Condition

The crisp packet was found by a beachcomber, who initially did not realize the significance of the discovery. Upon closer inspection, the condition of the crisp packet was notable. The crisp packet, though well-preserved, showed the wear and tear of time. The imagery of Kevin Keegan was still legible, showcasing the quality of the artwork and marketing at the time.

The Future of the Find: Preservation and Exhibition

Although it is not clear whether Kevin Keegan is aware of the discovery, it is possible that the crisp packet will be preserved and exhibited. Museums or football memorabilia collectors might show interest in this rare find. The crisp packet holds not only sentimental value for Keegan, but it also serves as a tangible link to the past, representing an era in the history of football and snack advertising.

Conclusion

The discovery of the 1977 Smiths crisps packet on a Cornish beach is a fascinating piece of history that brings to life a bygone era. It serves as a testament to the power of marketing, the passage of time, and the serendipity of chance discoveries that can have significance far beyond their original purpose.