How Google Named Their Previous Android OS: An Insight into Branding and Naming

When it comes to the naming of operating systems, Google has taken a unique and strategic approach. Unlike other tech giants like Microsoft, which have established a trademark around their product names, Google has managed to create a brand identity that resonates with users all around the world. In this article, we'll explore how Google managed to name their previous Android OS and why it has become an icon in the world of mobile technology.

The History of Android Naming

Google acquired Android in 2005 after a bidding war with Apple. The original Android was based on a Linux kernel and was developed to run on various devices, from smartphones to tablets. When naming their new OS, Google needed to create a name that would not only stand out in the market but also resonate with a diverse global audience.

Why Not Use 'Android' as a Name?

It's important to note that the term 'Android' is not merely a product name; it's also the name of the open-source platform. Using the same name for the OS would blur the lines between the platform and the product, causing confusion among users and developers. Hence, Google opted to create a new name for their OS while keeping the 'Android' name for the platform.

Google's Innovative Naming Strategy

Google chose to name their previous Android OS with a series of nougat-based names. This strategy was both creative and memorable, aligning with their vision for a smooth, easy-to-use interface. The names like 'Honeycomb', 'Ice Cream Sandwich', and 'Jelly Bean' were chosen not just for their fun and relatable nature, but also for their ability to convey the user experience of the OS.

Honeycomb

The first non-Lollipop Android OS was Honeycomb, released in 2011. This version targeted tablets and introduced new features like the Honeycomb navigation drawer and the swipe-to-switch panels. The name 'Honeycomb' was derived from the cellular structure that provides strength and support within its walls, beautifully illustrating the sturdiness and design focus of the OS.

Sandwich

Following Honeycomb, Google released the Ice Cream Sandwich (ICS) in 2012. This version bridged the gap between Honeycomb and Jelly Bean, targeting both tablets and smartphones. The name 'Sandwich' was a playful reference to the combination of two flavors – one savory and one sweet – symbolizing the blend of functionality and user experience in this OS.

Jelly Bean

A year later came Jelly Bean, which was released in 2013. Jelly Bean was a significant leap in terms of user experience, introducing a range of new features like the 'Hey Google' voice command. The name 'Jelly Bean' was both fun and memorable, and it cleverly referenced the playful candies found in any corner store. This name encapsulated the friendly and engaging nature of the OS.

Strategic Considerations

Google's naming strategy for its previous Android OS was not just about creating a catchy name but also about setting clear expectations for users. Each of the names was carefully chosen to align with the specific features and user experience of the OS. This helps in building a consistent brand image and making it easier for users to understand what to expect from each version of the OS.

Conclusion

Google's innovative naming strategy for its previous Android OS reflects the company's commitment to user experience and creativity. By choosing names that are both fun and meaningful, Google has been able to create a seamless and approachable brand that resonates with a global audience. Such a strategy not only boosts user engagement but also plays a crucial role in the overall success of the product.

Frequently Asked Questions

Q: Why did Google choose to name its Android OS with nougat-based names?
A: Google chose these names to align with the fun and engaging nature of the OS, making them memorable and relatable to users. This strategy was designed to convey the OS's user experience in a playful and inviting way.

Q: How did these names contribute to Google's brand identity?
A: The chosen names were carefully selected to enhance the overall brand identity of Google, making the OS more approachable and memorable. They help in building a consistent brand image and facilitate user engagement with the product.

Q: Are these the only names that Google has used for its Android OS?
A: No, these were part of the earlier releases of the Android OS. Today, Google uses a different naming convention, but the success of these names laid the foundation for Google's current approach to naming its Android versions.