Global Preferences for Cold Beer: Debunking the Myths
When it comes to beer drinking, the assumption that people only prefer cold beer is often prevalent. However, it is essential to understand the nuances between serving beer at room temperature and cellar temperature. This article will explore why beer is served cold, dispelling common misconceptions, and providing insights into global beer preferences.
The Distinction Between Room Temperature and Cellar Temperature
A beer served at room temperature is not the same as a beer served at cellar temperature. Cellar temperature, typically around 12-14°C (53-57°F), is preferred by many for a more mellow and robust flavor. In contrast, room temperature for beer is usually closer to 20-22°C (68-72°F), which is warmer. Historically, beers served from the cellar were cooler than the serving room but still warmer than room temperature beer as we know it today.
The Historical Context of Cold Beer
The practice of serving beer cold in its current form has evolved from the efforts of 19th-century brewers.? In the era of railroads, brewers had to find ways to ensure that their perishable products, like beer, would not spoil during transportation. They built ice houses at strategic railroad stops and invested in mechanically refrigerated cars. As a result, companies like Anheuser-Busch were able to distribute their beer over vast distances without it spoiling.
While the American industry adapted to these technological advancements, other regions also developed their own methods for storing and serving beer cold. The misconception arises from the notion that room temperature beer is a typical preference. However, the reality lies in the varying degrees of cold that people enjoy based on the type of beer and regional preferences.
Global Perspectives on Cold Beer
In Europe, for instance, it is common to serve beer cold. This is particularly true for craft beers and lagers, as the temperature can substantially impact the tasting experience. Factors such as the type of beer and its flavor profile determine the optimal temperature. For example, in Brussels, some beers are meant to be served very cold to enhance their flavors, while others are served slightly chilled to preserve their character.
Moreover, in countries like the United Kingdom, while some ales may be served at room temperature, it is more common to store ales in a fridge, especially for bottled varieties. Conversely, lagers and craft beers are typically served chilled to allow the full complexity of flavors to be experienced. This global preference for cold beer is not solely based on market trends but on the way different types of beers can be best enjoyed.
Understanding Consumer Preferences in Different Beer Styles
Cheaper lagers like Bud and Foster are often best enjoyed when served very cold. At such temperatures, the bitter taste and light body can be highlighted, making the beer more palatable. This approach is also employed by some breweries, such as Coors, with their "frost-brewed" claim, which emphasizes the cold temperature at which the beer is served.
In contrast, artisanal and craft beers often benefit from being served at a cooler but not frigid temperature. This allows for a more nuanced appreciation of their flavors and aromas. As one beer enthusiast noted, one's grandfather even had a dedicated fridge for beer to achieve the precise temperature needed, indicating the importance of temperature control in the enjoyment of these beverages.
Conclusion
The preference for cold beer is widespread, but it is important to understand that both cellar and room-temperature beer have their merits. The key lies in serving beer at the optimal temperature for its specific type and character. As the global beer market continues to evolve, these nuances in temperature control will remain a crucial aspect of the drinking experience, ensuring that each sip brings out the best in every brew.