Exploring the Best Beers in Japan: Sapporo, Kirin, and Suntory

Exploring the Best Beers in Japan: Sapporo, Kirin, and Suntory

When it comes to enjoying a cold beer, one of the most sought-after destinations is Japan. Japanese beer boasts a rich history, unique flavors, and a variety that can cater to different preferences. In this article, we will delve into the world of Japanese beer, focusing on popular brands such as Sapporo, Kirin, Suntory, and craft breweries like Hitachino Nest and Baird Beer.

Popular Beer Brands in Japan

Sapporo Brewery

Sapporo is one of the most recognized and loved beer brands in Japan. It is renowned for its rich, flavorful offerings, such as Yebisu. Yebisu comes in several forms, including:

Normal edition Black edition Limited editions

According to many enthusiasts, Yebisu, particularly the black edition, is considered superior to other widely available beers in supermarkets in the U.S. and Europe. In fact, Yebisu cans often feature a chubby, smiling figure representing the God of Fishing and Commerce, making the beer a symbol of prosperity and an ideal gift-exchange beverage.

Kirin Brewery Co. Ltd.

Kirin is another prominent player in the Japanese beer market, offering a lighter and more refreshing option such as Kirin Lager and Kirin Ichiban Shibori. Kirin also has some special, limited-edition varieties available only on tap at their chain of beer restaurants, known as the Kirin City.

Suntory Premium Malt

Suntory is known for its high-quality beers, such as Suntory Premium Malt. This brand is recognized for its excellent taste and has garnered a significant following. Some note that while it may be less popular in terms of sales, its flavor is highly favored among beer connoisseurs. Suntory also offers a range of other beers, including Black Malt, which adds a distinctive dark hue and robust flavor to the palate.

Local Craft Beer Scene

For those who appreciate craft beers, the Japanese market is booming. Minoh Breweries and Maihama Beer Koubou offer an array of unique and flavorful options, perfect for aficionados seeking something unconventional. These breweries often produce limited-edition beers that are only available locally.

In recent years, regulations in Japan have been relaxed to allow more micro breweries to operate, leading to a richer variety of craft beers. For examples, Hitachino Nest and Baird Beer stand out, offering beers that are more refined and complex compared to industrial lagers. Both brands are now distributed in the US, although Hitachino has a larger market presence.

Mass Market Beers and Personal Preferences

While mass market beers may be interchangeable, there are distinct differences among them:

Sapporo: Known for its strong aftertaste. Asahi: A smoother drinking experience. Kirin: A balanced alternative to Sapporo and Asahi. Heartland: A personal favorite, similar to Grolsch. Yebisu: Another favorite with a distinguished taste.

Another popular brand among beer drinkers is Asahi Super Dry. My cousin, who is also an avid beer enthusiast, is a fan of Asahi Super Dry. Unlike mass market beers, craft beers often require personal exploration to find the perfect blend of flavors that resonate with the drinker's palate.

Conclusion

Japan's beer scene is diverse, offering a rich array of options that cater to various tastes and preferences. Whether you prefer the mass-market brands or the more specialized craft beers, there are plenty of choices to discover. Enjoy exploring the world of Japanese beer and finding your own favorites.