Exploring Popular Foreign Candies in Russia

Russia, a vast and diverse country with a rich culinary tradition, is home to a wide variety of domestic confectionary delights. However, the allure of foreign candies has never waned, and as a result, a range of internationally beloved treats can be found on Russian shelves. This article delves into some of the most popular foreign candies that continue to captivate Russian consumers, despite the challenges and changes of recent years, including economic sanctions.

The Reign of Snickers

Perhaps the most ubiquitous and beloved foreign candy in Russia is Snickers.

Snickers took the world by storm in the 1990s with its iconic ads, and Russia quickly became one of its most ardent markets. Snickers is not merely a snack bar; it is a cultural icon. Its popularity can be attributed to several factors, including its value for money, satisfying combination of chocolate, caramel, and peanuts, and its characteristic slogan, “You’re not you when you’re hungry.” This enduring popularity means that Snickers remains a staple in any Russian candy shop, often found in vending machines and supermarkets alike.

Orion Choco Pie: A Sweet Staple

Another candy that has stood the test of time is the Orion Choco Pie. Similar to Lay's Wedges or Kettle Chips, Orion Choco Pie is a ring-shaped treat that combines milk chocolate and crispy chocolate on the outside with a nostalgia-inducing white chocolate center. Its unique texture and taste have made it a favorite among both children and adults. Despite being available in numerous flavors, the original flavor continues to reign supreme as the go-to choice for those seeking a familiar and comforting treat.

Global Brands, Local Presence

The presence of multinational confectionery giants like Nestle, Mondelez, and Mars ensures a wide variety of foreign candies in Russian markets. Despite the economic sanctions and other challenges, most of these brands continue to thrive, with their products readily available in grocery stores and supermarkets. Key products from these companies include:

Nestle: Various Nestle products (except for KitKat, which has had to adapt to regional tastes) can be found on store shelves, including the iconic Milky Bar and Creamy Milk Chocolate bars. Mondelez: This company, formerly known as Cadbury, is represented in Russia by popular brands such as Rolos, Crispix, and Twix. Mars: Products from Mars, including MM's, Snickers, and Milky Way, remain popular choices among Russian consumers.

While some popular international brands have had to navigate the complexities of the Russian market, many continue to enjoy significant success. For instance, although Cadbury was present in Russia for years, its footprints in the Russian confectionary market have faded, and some of their products, akin to their candies in the UK or other markets, have never been particularly popular.

Conclusion

In summary, the allure of foreign candies in Russia is evident. From the iconic Snickers to the beloved Orion Choco Pie, and a plethora of products from Nestle, Mondelez, and Mars, the variety of treats available in the Russian market showcases the enduring popularity of these candies among Russian consumers. Despite the challenges, these candies continue to captivate Russian taste buds, reinforcing their status as a beloved part of the nation's confectionary culture.