Do You Think Cold Brew Coffee is a Passing Fad?

I have been cold brewing for a couple of years now, and it's doubtful I will stop anytime soon. It's an easy process, no special equipment is needed, and clean-up is a breeze. While cold brew coffee has been around for over 100 years, recent evidence suggests it has become more popular, although it has yet to reach the popularity of hot coffee.

Though cold brew coffee has been a part of coffee drinking culture for centuries, some question its current surge in popularity. However, as I have found, cold brew is not a fad. It is delicious and sought after, and it will remain a valued coffee preparation technique for the foreseeable future.

The History and Popularity of Cold Brew Coffee

The trend of cold brewing coffee has been on the rise, but it has its roots that date back to the 1600s in Japan, where a cold brew process known as Kyoto Coffee was developed. Over the past dozen or so years, cold brew has seen a significant boost in the United States, driven by a mixture of factors that indicate it is here to stay.

Cold brew is an extract with an elevated potency concerning some flavor components, especially caffeine. Extracts lend to convenience and shelf life, which are enduring trends. Cold brew preparation is relatively simple, offering a convenient method for extending the life of stale coffee. It is especially beneficial for those who want to get more flavor from their coffee, whether fresh or slightly old.

Why Cold Brew Will Be Here to Stay

Many people find cold brew to be similar to sun tea, a popular warm-weather staple. It can withstand dilution with ice and still cut through milk creamers and sweeteners due to its potency. Additionally, cold brew is a great option for recipes where a strong coffee flavor is needed without a significant amount of water. This is why it is often used in ice cream and other desserts, or even in espresso shots for those who prefer its milder profile.

A significant advantage of cold brew is that it has far less acidity than hot brewed coffees, making it suitable for those with acid reflux or other acid sensitivities. People who are not typical coffee drinkers can also enjoy the muted profile of cold brew, which is often less bitter and intense compared to hot brew methods.

Another reason for the long-term viability of cold brew coffee is its scalability. It can be made in enormous batches using the Toddy method, which is ideal for larger operations, including industrial ones. This scalability is a clear indicator that cold brew will continue to be a valuable addition to the coffee lover's toolset.

Conclusion

In conclusion, while some may argue that cold brew coffee is a passing fad, it's clear that the trend is here to stay. Its rich history, convenience, and unmatched benefits make it a sustainable and beloved beverage.