Boneless Pizza: A Common Request or Marketing Jargon?

Have you ever received a call from a customer asking for a boneless pizza? It may sound unusual, but the reality is that many people make this request without realizing why. This article will delve into the world of boneless pizza, whether it's a common request, and the marketing jargon that surrounds it.

The Term 'Boneless' in Pizza Orders

While boneless pizza might sound like something that would have bones, it is, in fact, a specific type of pizza that lacks any type of meat with bones, most commonly chicken. This means that the pizza is composed of a tomato sauce base, cheese, and a variety of toppings, without including anything with bones. It’s a popular option among those who want to avoid a chicken skin stuck to their teeth or who are looking for a healthier option.

Origins and Usage

The term 'boneless' in reference to pizza is not a new concept. Pizza businesses have been using it for years to market a specific type of pizza that doesn't contain chicken with bones. The term is often used as a marketing ploy to attract customers who are looking for convenience and sometimes a healthier option, especially during the holiday season or for those who don’t want to deal with the mess and inconvenience of chicken bones.

Call Volume at Pizza Places

During our 12-year experience at multiple pizza places, we have noticed a trend in customer requests for 'boneless pizza'. It's not the most common request, but it definitely holds a place in the top three. Customers often make this request simply because they are familiar with the term 'boneless' and associate it with a cleaner and easier meal. However, many customers are unaware that they are requesting a type of pizza rather than a pizza with a specific crust or sauce.

Other Terms and Their Meanings

Within the pizza industry, there are several other terms used to describe pizzas that lack certain components. 'Coast-to-coast' is one such term. A coast-to-coast pizza refers to a pizza that contains a variety of toppings, such as pepperoni, sausage, and anchovies, but without any chicken. This term is often seen as a more traditional form of pizza, with a range of meats but not including anything with bones. It’s a versatile option and often serves as a substitute for an all-meat pizza.

The Importance of Clear Communication

It’s crucial for pizza places to be clear and specific about the offerings on their menu. Many customers might not understand the nuances of different pizza styles or terms. Therefore, it’s important for pizza businesses to educate their customers about the types of pizzas available and the meaning behind the different terms they use. This can prevent confusion and ensure that customers order exactly what they want.

Conclusion

While 'boneless pizza' might seem like an unusual request, it is a common term used in the pizza industry to describe pizza without chicken with bones. Pizza businesses have been using this term as a marketing tool to attract customers. However, it’s important to ensure clear communication with customers to avoid misunderstandings and ensure satisfaction. Whether you're a pizza lover or a pizza business owner, understanding the different terms used in the pizza industry can enhance your enjoyment and improve your customer service.