Are Super Bowl Commercials Released Early? And Why?

The timing of when Super Bowl commercials are released is a careful consideration that varies significantly depending on the advertiser. Typically, most advertisers prefer to create a sense of anticipation leading up to the game to maximize the impact and engagement of their ads. However, in recent years, we've seen a trend towards earlier releases. Let's delve deeper into this topic and explore why some brands choose to release their Super Bowl ads early.

Why Do Advertisers Prefer Early Releases?

There are several reasons why some advertisers opt to release their Super Bowl ads earlier:

Building Anticipation: By releasing commercials in advance, advertisers can build a sustained buzz around their brand. This helps create a sense of excitement and keeps the audience engaged even before the game kicks off. Social Media Buzz: Pre-released ads can generate discussions on social media platforms, increasing visibility and reaching a broader audience beyond TV viewers. Engagement with Viral Content: Early releases allow brands to collect feedback and insights from viewers, which can be valuable for refining their marketing strategies.

Examples of Early Releases

One example of an advertiser that has released Super Bowl commercials early is GoDaddy. In recent years, they have taken the initiative to release their ads in advance, generating significant online buzz and anticipation. While these ads are still designed to be impactful during the Super Bowl, their early release helps in sustained engagement.

Historical Context and Memorable Ads

The history of Super Bowl commercials is filled with memorable moments. One of the most iconic ads ever aired was the 1984 Apple commercial, which ran during the Super Bowl for the first time. The ad was so powerful and innovative that it earned Apple the prestigious Cannes Lion award. It's a testament to the significance of these commercials in the broader context of marketing and advertising.

While historically, Super Bowl commercials were released only the day before or just before the game, the trend towards early release has become more common in recent years. This shift is driven by changes in consumer behavior, social media dynamics, and the need for brands to maintain engagement throughout the reporting period.

Are All Super Bowl Commercials Released Early?

No, not all Super Bowl commercials are released early. Most advertisers still follow the traditional model of releasing their ads just before the game or on the day of the event. The decision to release ads early is usually made by brands that have the resources and strategic goals to capitalize on the sustained engagement provided by early releases.

For instance, Doritos, known for their crowd-sourced ad campaigns, often release their Super Bowl ads earlier. Viewers can vote on the final segment of the commercial, adding an interactive and engaging element to their marketing strategy. Other brands that have benefitted from early releases include:

Coca-Cola: They have often released their Super Bowl ads in advance to create buzz and anticipation. Microsoft: Their ads have also been known for early releases to engage audiences for an extended period. Chevrolet: They have consistently released their Super Bowl ads early, often in the weeks leading up to the game.

Conclusion

Whether a Super Bowl commercial is released early or just before the event, the goal remains the same: to generate maximum engagement and create a lasting impact. As advertising trends continue to evolve, it's fascinating to see how different brands adapt their strategies to stay relevant and capture the attention of a global audience. Whether it's through early releases, interactive campaigns, or traditional methods, the key to success lies in creating memorable and impactful commercials.